Web Design & SEO Blog, Inverness Blogs

Think Business Exhibitions and Networking Events have to be expensive and in person? Think again.

The Value of Networking

Don’t get me wrong – our business is built on making personal face-to-face relationships with our clients and by going out and meeting new people at local networking events. So I will never undermine the value of that.

Peope like to know they can trust you, like working with you and just generally get along with you through rough and easy patches.

A Different Way

However, with the plethora of businesses out there – you just can’t meet them all. This is where the genius of new venture Purple Dog Net comes in – providing an alternative platform for UK Businesses to get together.

Launched in June 2011, armed with a WordPress Website and their Twitter Feed, as of this moment, they have 1,695 followers and a buzz is being created.

Purple Dog Day

Purple Dog Day is the 28th June and is a virtual business exhibition taking place on the #purpledogday hashtag. Join in, browse the businesses conversing on the hashtag – listen, offer value and take advantage of one day offers!

Our Purple Dog Day Offer

For one day only – followers of Purple Dog will be offered a first-come-first-served 10% discount on SEO Services for the duration of their business with us.

They will be encouraged to give that 10% to a charity of their choosing.

The offer is for the 28th of June only and are for services starting in August – this give us time to converse with the FIVE NEW CLIENTS and find out their SEO requirements to be able to structure an appropriate package.

And lastly Purple Dog Day winners will be able to get a DOFOLLOW link from our website to theirs AND to the charity they donate their 10% to.

What Are You Waiting For?

Find out more about Purple Dog Day and join in the fun!

So you think that if you search Google for something and other people do the same that you’re bound to see the same search engine results?

It’s balderdash, complete tripe and utter rubbish. And yet it’s also vitally important to understand.

Relevant Results

If you are logged into Google, have a Facebook page, share things on StumbleUpon etc, then Google incorporates these things into your search results. Let’s look at an example.

I have an SEO client in the VAT Consultancy Business. If I am logged into Google (in this instance using Firefox) and search for ‘VAT Consultancy’… this is the result:-

My client appears to be in fourth position and only the second company in the list. But you see the small text that says ‘You shared this’. That’s Google saying that because I think it’s great that I want to see more of it. Big, fat assumption.

Let’s perform the same search logged out and in the Safari browser:-

This time my client is 9th (out of 7.2million searches, let me add). This is his real rank.

Can I turn off Google Personalization?

In an excellent post on turning off Google Personalisation, the writer explains that Google does not make this easy. However, check out that post for some helpful pointers.

Some SEO Take-Aways

This post has been intentionally short, because it’s an urgent issue for webmasters, business owners and SEO’s alike and some important conclusions need to be made.

• Just because you think your website is ranking number one for “blue magic kittens”, to quote the above article, doesn’t mean it actually is.
• Getting people to see your content through other websites and encouraging them to share that is all the more vital – if you’re to stay in your potential customer’s mind then the more your content is shared and viewed, the more it becomes ‘relevant’ to your audience and that’s a major part of marketing, on-line or otherwise.
• SEO is still needed! – shocking as that may be, it can be easy to see your own rankings and still not have much traffic to your site. Don’t ignore your absolute ranking because you need to reach new customers – but don’t neglect people already reading your content and who are aware of your business/website as the more you’re shared the better it will be.
• Make an effort to unpersonalise your searches from time to time – if you don’t you may end up with a very narrow view of the world and that is not going to help anyone.

Relevant Related Article

The Ethical Issues of Personalisation Online – c/o Hannah Smith @ SEOmoz.